第四届中国酒业活态文化·国际化大会在山西太原举行

Core Insights - The Fourth China Liquor Industry Living Culture and International Development Conference was held in Taiyuan, Shanxi, focusing on "creative transformation and innovative development" [1] - The conference released the "14th Five-Year Plan" for new cultural development in the Chinese liquor industry and initiated the drafting of the "Oral History Group Standard" for the industry [1][5] Industry Development - The concept of "living culture" is being transformed from industry consensus into corporate practice, with Fenjiu Group's chairman sharing the company's internationalization achievements, covering 72 countries and over 200 cities [2] - Fenjiu is focusing on nine key areas for internationalization, including brand operation, cultural dissemination, and product expression, adapting products for global markets [2] Cultural Significance - The essence of Chinese liquor's living culture is rooted in its brewing techniques, social customs, and aesthetic evolution, embodying cultural confidence [1][2] - The conference emphasized the need to activate the potential of "living culture" through innovative cross-border expressions and dynamic exchanges [3] Strategic Framework - The "14th Five-Year Plan" outlines key tasks, including the recognition and protection of "living culture" heritage, and aims to establish interdisciplinary support for the preservation of brewing techniques and oral traditions [4] - The establishment of the Oral History Group Standard aims to standardize the recording of brewing techniques and industry stories, preserving nearly lost oral traditions [5] Global Positioning - The conference highlighted the importance of breaking the mindset that "Chinese liquor cannot go global" and emphasized the need for cultural adaptation to diverse scenarios [2][3] - The industry is positioned to leverage its cultural heritage as a bridge for international cultural exchange, promoting Chinese liquor as a global cultural symbol [5]