字节将中国电商、生活服务、中国广告工程技术团队整合为“中国交易与广告”部门

Core Insights - ByteDance has recently integrated its technology teams for commercialization, e-commerce, and life services, establishing a new department called China Transaction and Advertising, led by Wang Fengkun, the head of Douyin's life service technology [1] - The restructuring aims to enhance the research and development efficiency of advertising and transaction businesses, specifically e-commerce and life services [1] - The integration only affects the engineering technology teams, contrary to earlier reports suggesting a broader scope of "technical team integration," which has been deemed inaccurate by internal sources [1] Summary by Categories - Company Structure - ByteDance has formed a new department focused on transaction and advertising to streamline its operations in e-commerce and life services [1] - The new department will leverage personalized recommendations, deep learning, and large model technologies across various products like Douyin, Toutiao, Xigua Video, and Tomato Novel [1] - Operational Focus - The integration is designed to build algorithm strategies and engineering architecture for core revenue-generating businesses, including Douyin e-commerce, life services, and advertising marketing [1]