Nautical Ventures Achieves 40% Year-Over-Year Sales Lift Surrounding FLIBS 2025

Core Insights - Vision Marine Technologies Inc. reported a 40% year-over-year increase in marketing-attributed sales during the 2025 Fort Lauderdale International Boat Show (FLIBS) campaign period [1][4] - Sales activity reached approximately US$10.4 million and 30 boats sold, compared to US$7.4 million and 20 boats in the same period in 2024 [2] - The company attributes its strong performance to focused pre-show marketing and coordinated brand activations [4][5] Sales Performance - The sales increase was measured from September 30 through November 12, encompassing a one-month pre-show and two-week post-show window [2] - Nautical Ventures' total retail performance for the campaign period represented a 40% increase in total volume and value over the comparable 2024 timeframe [4] Marketing Strategy - The company executed focused pre-show marketing and brand activations four weeks prior to FLIBS, which significantly contributed to sales [4] - Integrated digital and social outreach, targeted CRM activity, and on-water demonstration initiatives were key components of the marketing strategy [4] Event Engagement - At FLIBS 2025, Vision Marine and Nautical Ventures showcased a comprehensive display, combining electric and internal-combustion platforms [5][6] - The AquaZone™ presented by Nautical Ventures achieved higher attendance and consumer participation than the previous year, generating more qualified leads and retail inquiries [5] Future Outlook - Vision Marine expects to finalize its full FLIBS campaign results by the end of November and continues to focus on retail efficiency and event-based marketing initiatives [7] - The company aims to drive sustained consumer engagement across its eight Nautical Ventures locations in Florida [7][8]