元气森林唐彬森:坚定相信中国饮料市场的潜力,相信中国人能吃得更好、喝得更好
Xin Lang Cai Jing·2025-11-18 08:51

Core Insights - Yuanqi Forest achieved a 26% year-on-year growth in overall performance, maintaining double-digit growth for three consecutive years [3][5] - The founder, Tang Binsen, emphasized six principles for the company's future, focusing on product quality, partnerships, and the potential of the Chinese beverage market [3][4][7] Group 1: Company Performance - Yuanqi Forest's sales growth outpaced the market by four times, indicating strong market positioning [5] - The product portfolio has become more diverse and stable, including sugar-free and low-sugar options, aligning with future trends in branding, functionality, and health [5][9] Group 2: Strategic Principles - The company will continue to adhere to six principles: creating meaningful products, reducing sugar content, ensuring product quality, and enhancing product aesthetics [7][8] - Emphasis on digitalizing the supply chain and improving product management to enhance operational efficiency [5][9] Group 3: Market Outlook - The company remains optimistic about the potential of the Chinese beverage market, believing that consumers will increasingly seek healthier options [8][9] - The beverage industry is expected to evolve with new product introductions, presenting opportunities for strong companies to thrive [9][10]