Xin Lang Cai Jing·2025-11-18 09:45Core Insights - Weibo reported a 6% year-over-year decline in advertising and marketing revenue for Q3 2025, amounting to $375.4 million, primarily due to reduced contributions from the food and beverage sector, which had benefited significantly from the Paris Olympics in the same period last year [1] - This decline was partially offset by robust growth in advertising revenue from the e-commerce and automotive sectors [1] - Excluding advertising revenue from Alibaba, Weibo's advertising and marketing revenue was $329.9 million, reflecting a 13% year-over-year decrease [1] - Advertising revenue from Alibaba reached $45.5 million, marking a 112% year-over-year increase, driven by higher advertising budgets in its local services business and strong marketing demand in its e-commerce operations during Q3 [1]