智通财经网·2025-11-18 09:43Core Insights - Weibo-SW reported a net income of approximately $442 million for Q3 2025, a year-on-year decrease of 4.77% [1] - The net profit attributable to Weibo shareholders was $221 million, reflecting a significant year-on-year increase of 69.33% [1] - Monthly active users reached 578 million in September 2025, with daily active users averaging 257 million [1] Financial Performance - For the first three quarters of 2025, Weibo achieved a net income of $1.284 billion, a slight decrease of 1.07% year-on-year [1] - The net profit attributable to Weibo shareholders for the same period was $454 million, marking a year-on-year increase of 55.43% [1] - Basic earnings per share for Q3 2025 were $0.93, while for the first three quarters, it was $1.90 [1] Advertising and Marketing Revenue - Q3 2025 advertising and marketing revenue was $375 million, down 6% from $399 million in the same period last year [1] - Excluding advertising revenue from Alibaba, the advertising and marketing revenue was approximately $330 million, a decline of 13% from $377 million year-on-year [1] User Engagement and Product Development - The CEO expressed satisfaction with the progress of Weibo's intelligent search, highlighting improvements in user product offerings and the transformation of the homepage information flow [2] - The application of artificial intelligence in search and advertising has led to strong growth in user engagement and search volume [2] - The company is focusing on enhancing content marketing advantages and improving the conversion rates of information flow advertisements [2]