Group 1 - The sales proportion of carbonated beverages has decreased, from 18.4% in 2019 to 16.5% in 2025, while ready-to-drink tea's share increased from 17.6% to 23.3%, and functional beverages rose from 16.5% to 18.7% [2] - The beverage industry is experiencing a steady growth rate of 4.8% in 2025, with the founder of Yuanqi Forest stating that the company achieved a growth rate four times higher than the industry average [2] - There is a notable increase in demand for no-sugar and low-sugar teas, as well as growth in functional beverages, particularly those containing sports nutrients [2][3] Group 2 - The beverage market is seeing intensified competition, with increased promotional frequency and intensity across both offline and e-commerce channels [3] - Yuanqi Forest has introduced a comprehensive digital system called "Five Codes in One" to enhance promotional precision, network management, cost optimization, and consumer interaction [3] - Companies are adopting multi-dimensional development strategies to improve competitiveness, focusing on supply chain efficiency, smart factory construction, product innovation, and diversified channel layouts [3]
即饮茶与功能饮料增长显著，行业促销竞争加剧
Di Yi Cai Jing·2025-11-18 10:29