遥望科技双案例入选“中国新电商发展创新案例”

Core Insights - Yowant Technology's "Live E-commerce Overseas Exploration" and "New White Series Concert" have been recognized in the "China New E-commerce Development Innovation Cases" list, highlighting the company's innovative contributions and global strategy in the e-commerce sector [1] Group 1: Global Expansion and Strategy - Yowant Technology has leveraged live e-commerce to combine China's "people, goods, and market" methodology with local demands abroad, establishing a path of "standardized output + differentiated innovation" since entering overseas markets in 2022 [2] - The company has built an overseas team of over 100 people and established product selection bases in the US and Brazil, collaborating with TikTok for live streaming training [2] - Yowant has connected and collaborated with over 9,700 overseas influencers, breaking sales records in North America and Europe [2] Group 2: Performance Metrics - Starting in 2024, Yowant's overseas business is expected to experience significant growth, with notable sales achievements such as a single event GMV of $833,000 in the UK and over $1 million during Black Friday in the US [4] - In July, the North American live e-commerce GMV reached $2.74 million, with a single live stream generating over $630,000 [4] - Yowant's self-owned clay toy brand has quickly become a top 7 category on the platform, demonstrating its full-chain operational capabilities overseas [4] Group 3: Cultural and Commercial Integration - Yowant Technology is focusing on content innovation and diversified IP operations, exemplified by the "New White Series Concert," which attracted over 150,000 attendees across multiple cities, with 75% of the audience coming from outside the local area [5] - The concert series successfully bridged generational gaps, with over 20% of attendees being from the post-2000 generation [5] - The concert utilized immersive experiences and innovative stage designs, achieving over 20 billion exposures across platforms and significant media coverage [7] Group 4: Economic Impact and Future Directions - The "New White Series Concert" not only serves as a cultural transmitter but also as a commercial enabler, generating over 2 million yuan in merchandise sales and boosting local tourism and hotel occupancy rates [7] - Yowant Technology's service capabilities have evolved, as seen in the successful execution of a concert celebrating Zhao Yazhi's 50-year career, utilizing advanced technologies to enhance audience engagement [9] - The company aims to continue innovating in content-driven live streaming, diversified IP operations, and co-creating new consumer brands, contributing to the high-quality development of China's new e-commerce landscape [9]