扎根福建三十年 厦门太古可口可乐开启公益徒步庆典之旅

Core Viewpoint - Xiamen Swire Coca-Cola is celebrating its 30th anniversary in Fujian, marking a significant milestone since its establishment in 1995 and the first bottled Coca-Cola produced in 1983 [1][3]. Group 1: Anniversary Celebration Activities - To commemorate its 30th anniversary, Xiamen Swire Coca-Cola partnered with Xiamen Cultural Tourism Group to create a sustainable development-themed public welfare initiative called "Group Benefit Bureau" [3]. - The company organized a "Full Staff Fun Run" event on November 16, where hundreds of employees participated in a unique public welfare hike, integrating the anniversary theme with community engagement [3][5]. - The event featured interactive points and check-in locations, promoting an ecological atmosphere and encouraging participants to experience rural life [3]. Group 2: Employee Engagement and Community Involvement - Employees actively participated in a water resource protection knowledge quiz and engaged in sugarcane harvesting, gaining hands-on experience in agricultural practices [5]. - A collaborative art project was created using natural materials collected during the hike, symbolizing the company's 30-year development journey and embodying the collective wishes of the employees [5]. - Throughout the event, employees demonstrated environmental responsibility by cleaning up litter and practicing waste sorting, reflecting the company's commitment to social responsibility [5][7]. Group 3: Corporate Philosophy and Future Commitment - The Human Resources Director of Xiamen Swire Coca-Cola emphasized the company's enduring culture of trust, innovation, and progress, alongside its commitment to sustainable development [7]. - The company focuses on six core areas: water resource protection, environmental conservation, community care, rural public welfare, energy conservation, and water purification [7]. - Xiamen Swire Coca-Cola aims to explore diverse public welfare forms in the future, contributing further to sustainable development [7].