Perception of Customer Experience at a New Low, Survey from Broadridge Reveals

Engaged Explorers are proactive, curious consumers who actively seek out information and prefer to dig deeper before making decisions. Explorers demand more depth and context and are interested in more custom, personalized content. When it comes to communications, they also prefer emails to be interactive (84%) and simultaneously would like to see bills and statements exist in one place digitally (87%). This group believes companies aren't delivering advanced, interactive experiences – with only 15% believi ...