Di Yi Cai Jing·2025-11-18 11:28Core Insights - The latest research on Eli Lilly's GLP-1 drug tirzepatide indicates potential benefits in reducing food cravings, which may inspire the development of new versions of weight loss medications targeting eating disorders [1][3] - Novo Nordisk's real-world study presented at the EASD 2025 conference showed that 46% of patients on semaglutide (Wegovy) reported a significant reduction in "food noise," which aligns with Eli Lilly's findings [3][4] - The competition between Eli Lilly and Novo Nordisk is intensifying as both companies seek to identify new selling points to attract consumers in the weight loss drug market [1][3] Group 1 - Eli Lilly's research involved monitoring brain activity in a patient with severe binge eating disorder, revealing a temporary suppression of food cravings during the initial months of treatment [3] - The study found that after approximately five months, the appetite suppression effect diminished, contrasting with untreated patients who exhibited increased brain activity related to food cravings [3][4] - The findings suggest that while only a few binge eating disorder patients benefited from tirzepatide, it opens avenues for future GLP-1 drug development aimed at treating eating disorders [1][3] Group 2 - Novo Nordisk's concept of "food noise" refers to uncontrollable and persistent thoughts about food, which negatively impact the mental health and weight loss efforts of overweight or obese patients [4] - The endocrine expert noted that GLP-1 drugs inherently suppress appetite and slow gastric emptying, contributing to weight loss, but the effects on brain activity had not been thoroughly studied before [4] - The recent findings from Eli Lilly's research may pave the way for more extensive studies, although the small sample size limits the generalizability of the results [4]