苗乡腊味香飘万里 湖南城步“腊菜大王”的兴业之路

Core Insights - The article highlights the journey of Wang Wenjie, known as the "King of Preserved Vegetables," who returned to his hometown in Hunan to revive traditional preserved meat production, emphasizing the importance of cultural heritage and local flavors [1][4]. Group 1: Company Development - The establishment of the "Shewei Zi Preserved Vegetable Base" in 2023 has led to the production capacity of several tons of traditional preserved meat, contributing to local economic growth [1]. - The base employs over ten local villagers, including six former poverty-stricken households, significantly increasing their annual income by over 10,000 yuan each [1][2]. Group 2: Sales and Marketing Strategy - The base has adopted a dual sales model combining online live streaming and offline direct sales, which has allowed its products to reach a broader market across the country [4]. - The annual production of ecological preserved meat and sausages is nearly 25 tons, with annual sales exceeding 1 million yuan, and online sales accounting for 15% of total revenue [4].