BYD to expand European retail footprint as localisation plans advance

Core Insights - BYD aims to double its European sales network by the end of next year, targeting 1,000 points of sale by 2025 [1][2] - The company is implementing a long-term localization strategy in Europe, with plans for manufacturing facilities in Hungary and Turkey, and considering a third plant in Spain [2][3] - BYD's sales in Europe have surged over threefold to 80,807 vehicles in the first nine months of 2025 compared to the same period last year, driven by the introduction of plug-in hybrids and battery-electric models [3] Expansion Plans - BYD plans to increase its European sales network to 1,000 points of sale by the end of 2025, doubling its current presence [1] - The company is actively pursuing a localization strategy, with a factory in Hungary already underway and plans for a second plant in Turkey [2] - Spain is being considered as a potential site for a third manufacturing facility, while Germany has been debated internally due to higher costs [2] Sales Performance - Sales in Europe rose to 80,807 vehicles in the first nine months of 2025, marking a more than threefold increase from the previous year [3] - The introduction of plug-in hybrids alongside battery-electric models has significantly contributed to this sales growth [3] Product Development - BYD recently launched the ATTO 2 DM-i, a compact SUV plug-in hybrid featuring 'Super Hybrid DM technology' [4] - The vehicle offers a combined range of up to 1,020 km and can travel up to 90 km on electric power alone, which is claimed to be unmatched in its class [4]