Guo Ji Jin Rong Bao·2025-11-18 12:16Core Insights - Baidu reported a total revenue of 31.174 billion yuan for Q3 2025, with a net loss of 11.232 billion yuan compared to a net profit of 7.632 billion yuan in the same period last year [2] - The company's core business revenue, excluding iQIYI, was 24.7 billion yuan, with online marketing revenue at 15.3 billion yuan and non-online marketing revenue at 9.3 billion yuan, showing a year-on-year growth of 21% driven by the growth of its intelligent cloud business [2] AI Business Transformation - AI has become the core driver of Baidu's business transformation, with AI new business revenue exceeding 10 billion yuan, growing over 50% year-on-year to approximately 10 billion yuan [3] - The three major categories contributing to this revenue include intelligent cloud infrastructure revenue of 4.2 billion yuan (up 33% year-on-year), AI high-performance computing facility subscription revenue (up 128%), and AI applications revenue of 2.6 billion yuan [3] AI Marketing Services - Revenue from AI-native marketing services, including intelligent agents and digital humans, reached 2.8 billion yuan, representing a year-on-year growth of 262% [3] - AI-native marketing services are emerging as a second growth curve outside traditional business, attracting clients seeking performance-oriented AI solutions [3] Autonomous Driving Services - Baidu's autonomous driving service, Apollo Go, achieved 3.1 million orders for fully autonomous driving in Q3, a significant increase of 212% compared to the previous quarter [4] - As of November, Apollo Go has provided over 17 million autonomous driving service orders across 22 cities, with a total autonomous driving mileage exceeding 140 million kilometers [4]