Disguise Celebrates Three Consecutive Years as the #1 Costume Manufacturer YTD in the U.S., with Minecraft securing their Top License Spot, According to Circana

Core Insights - Disguise, Inc. has been ranked as the 1 costume manufacturer in the U.S. for year-to-date (YTD) 2025, marking the third consecutive year in this position [1] - The company's growth is attributed to its commitment to quality licensed products and an expanded portfolio of brands, particularly in the gaming sector [2] Company Performance - Disguise's success is significantly driven by its Minecraft-themed costumes, which have been the top-selling costume license in the U.S. for YTD 2025 [2] - The release of "A Minecraft Movie" in April 2025 has further boosted demand for Minecraft-branded costumes, leading to rapid inventory turnover [3] Product Highlights - The Chicken Jockey Pop-Up Costume became one of the most sought-after products of 2025, with retailers selling out before October and resale prices on platforms like eBay reaching nearly three times the original retail price [3] - A viral trend associated with the movie's release contributed to the costume's popularity, showcasing the impact of media on consumer behavior [4] Future Outlook - The company anticipates continued growth and success, with plans for a second Minecraft film set for release in 2027, which is expected to further enhance its market position [5]