Magnite(US:MGNI) Globenewswire·2025-11-18 13:00Core Insights - Magnite has launched Live Scheduler, a first-of-its-kind solution designed to standardize workflows for monetizing live events, enabling media owners to effectively plan, activate, and measure advertisements around live occurrences [1][3] Group 1: Product Features - Live Scheduler allows media owners to create ad opportunities for upcoming live events, sharing essential details such as event name, timing, sport, league, broadcaster, and concurrency estimates, thereby reducing fragmentation in live streaming [2] - The solution enhances visibility for buyers and demand-side platforms (DSPs), including Amazon DSP, facilitating better planning and pacing of campaigns to engage audiences during peak attention moments [2] Group 2: Technological Foundation - Magnite's existing live infrastructure has supported significant live streaming events globally, and the introduction of Live Scheduler builds on this foundation to address the evolving needs of real-time streaming environments [3] - The Live Stream Acceleration (LSA) technology previously introduced by Magnite has laid the groundwork for Live Scheduler, which aims to eliminate operational barriers for media owners and advertisers [4] Group 3: Industry Impact - The complexity of scaling programmatic activations for live events has been a challenge for advertisers, and Live Scheduler aims to enhance digital precision and flexibility in live campaigns [4] - Live TV remains a powerful medium for audience engagement, particularly during high-impact moments, and Magnite's expanded capabilities are expected to improve the connection between advertisers and live audiences [4]