Versus Systems to Collaborate with Drinkfinger to Ignite Global Fan Experiences Across Sports and Entertainment

Core Insights - Versus Systems Inc. has announced a collaboration with Drinkfinger Enterprises LTD. to enhance fan engagement through interactive experiences in global sports and entertainment [1][2][3] - The partnership aims to integrate physical fan products with real-time digital engagement, creating new opportunities for fan interaction during major events [2][6] Company Overview - Versus Systems is a leading provider of gamification and audience engagement technology, enabling brands to create rewarding interactive experiences [8] - Drinkfinger is an innovative beverage accessory brand focused on enhancing fan experiences through customizable products that serve as both functional items and digital engagement tools [9][10] Collaboration Details - The companies have signed a non-binding Letter of Intent and are working towards a Master Services Agreement to implement dynamic activations in international markets [3] - Drinkfinger products will utilize Versus Systems' technology, allowing fans to scan their products and unlock interactive digital experiences [4][5] Strategic Goals - The collaboration is expected to elevate fan engagement, making traditional fan accessories more interactive and shareable [5][6] - Both companies aim to merge team spirit, convenience, and eco-friendly design into a new category of collectible and functional fan products [6]