Vivid Seats(US:SEAT) Globenewswire·2025-11-18 13:30Core Insights - Vivid Seats Inc. has announced a strategic collaboration with United Airlines to allow MileagePlus members to earn miles on live event ticket purchases through Vivid Seats [2][4] Group 1: Collaboration Details - United MileagePlus members can earn two miles per dollar spent on Vivid Seats purchases exclusively at united.vividseats.com [3] - Eligible United MileagePlus Chase Cardmembers can earn additional miles, with United Explorer Cardmembers earning three miles per dollar and United Quest Cardmembers earning four miles per dollar spent [3] - United Club and United Club Business Cardmembers will earn five miles per dollar spent [3] Group 2: Strategic Importance - The partnership aims to leverage United Airlines' extensive loyalty program, which has over 130 million members, to reach new audiences [4] - Vivid Seats will connect customers to personalized content through United's Kinective Media, enhancing the travel experience with integrated media [4] Group 3: Company Overview - Vivid Seats, founded in 2001, is a leading online ticket marketplace focused on connecting fans to live events [6][7] - The company offers a wide selection of events and tickets in North America and has been recognized for its customer service [7]