FAST TRACK GROUP Completes Brand Activation Project for Electric Vehicle Brand Dongfeng Singapore

Core Insights - Fast Track Group has successfully completed a brand activation project for Dongfeng Singapore, collaborating with celebrity Jessica Jung to promote the Dongfeng 007 electric vehicle [1][2][4] Company Overview - Fast Track Group is an entertainment-focused event management and celebrity agency established in Singapore in 2012, with a reputation for being a preferred partner for event and endorsement organizers across the Asia Pacific region [5] Project Details - The brand activation campaign for Dongfeng Singapore involved a strategic partnership with Jessica Jung, chosen for her alignment with the vehicle's innovative and luxurious image [2][4] - The campaign included a public unveiling event at Singapore's Funan Mall in October 2025, which was designed to engage local consumers and regional fans [3] - Following the unveiling, Fast Track coordinated media engagements for Jessica, including interviews with lifestyle and entertainment journalists to enhance the campaign's visibility [3] Strategic Approach - Fast Track Group emphasizes building strong relationships with South Korean celebrities to engage targeted audiences authentically and memorably [4] - The company aims to elevate brand visibility and create long-term value for clients through tailored experiences supported by strategically selected celebrity talent [4]