恒丰银行打造金融文化书院 探索中国特色金融文化落地新路径

Core Viewpoint - Hengfeng Bank is actively promoting and practicing the unique financial culture of China, integrating it into its operations and daily activities to enhance its internal motivation and achieve high-quality development [1][3][4]. Group 1: Implementation of Financial Culture - Hengfeng Bank has established a Financial Culture Academy to embody the integration of finance and humanities, showcasing various cases of practicing Chinese financial culture [1]. - The bank has developed a systematic implementation plan and issued a call to all employees to incorporate the "Five Musts and Five Must Nots" into their daily operations, with 18 specific measures outlined [1][2]. - Training programs and discussions on the spirit of the Central Financial Work Conference have been organized, emphasizing the importance of Chinese financial culture [2]. Group 2: Internalization and Assessment - The "Five Musts and Five Must Nots" framework is deeply embedded in Hengfeng Bank's operations, guiding every step of its development [3]. - The bank has revised its employee conduct code to include the principles of Chinese financial culture, linking cultural practice to personal and organizational assessments [3]. - Various cultural activities, such as art exhibitions and competitions, have been organized to engage employees and promote the bank's financial culture [3]. Group 3: Cultural Evolution - In 2024, Hengfeng Bank initiated a comprehensive upgrade of its corporate culture, aligning it with the principles of Chinese financial culture [4]. - The bank conducted extensive surveys and discussions among its 13,000 employees to refine its corporate culture, resulting in over 17,000 suggestions [4][5]. - The final outcome of this process is the formulation of the "Hengfeng Bank Corporate Culture 2.0," which aims to create a vibrant cultural ecosystem [5]. Group 4: Youth Engagement - Hengfeng Bank emphasizes the role of young employees in the transmission and innovation of its financial culture, organizing discussions and activities to encourage their active participation [5]. - The bank has produced short videos to promote the "Five Musts and Five Must Nots," enhancing the understanding of its corporate culture among employees [5].