Di Yi Cai Jing·2025-11-18 14:09Core Insights - Baidu has invested over 100 billion RMB in AI since the launch of Wenxin Yiyan in March 2023, with plans for continued investment in the AI sector [1] - The company reported a total revenue of 31.2 billion RMB for Q3 2025, a year-on-year decrease of 7%, and a net loss attributable to Baidu of 11.232 billion RMB, compared to a profit of 7.632 billion RMB in the same period last year [1] - Baidu's AI business revenue grew over 50% year-on-year, with significant increases in various segments, indicating a shift towards AI as a new growth driver [2] Financial Performance - Total revenue for Q3 2025 was 31.2 billion RMB, down 7% year-on-year [1] - Net loss for the quarter was 11.232 billion RMB, compared to a profit of 7.632 billion RMB in the previous year [1] - Non-GAAP net profit was 3.77 billion RMB, a decrease of approximately 36% year-on-year [1] AI Business Highlights - AI business revenue increased by over 50% year-on-year, with intelligent cloud infrastructure revenue at 4.2 billion RMB (up 33%) and AI high-performance computing subscription revenue up 128% [2] - Revenue from AI-native marketing services surged by 262%, becoming a significant growth curve outside of Baidu's traditional business [2] - Baidu's total MAU for Baidu Wenku and Baidu Wangpan reached nearly 300 million, marking it as the largest personal AI application [2] Operational Developments - The number of global ride-hailing services provided by Baidu's autonomous driving service, Luobo Kuaipao, reached 3.1 million in Q3, a 212% increase year-on-year [2] - Luobo Kuaipao has accelerated its global expansion, obtaining the first autonomous driving test licenses in Dubai and commercial operation permits in Abu Dhabi [2] - A strategic partnership with PostBus was established to launch autonomous driving services in Switzerland [2]