Denodo Named “One to Watch” in Snowflake's 2026 Modern Marketing Data Stack Report: How Marketers Become Agents of Change in an AI-Driven World

Core Insights - Denodo has been recognized as "One to Watch" in Snowflake's report on the Modern Marketing Data Stack 2026, highlighting its role in shaping the future of marketing technology through innovation and customer impact [1][2][3] Company Overview - Denodo is a leader in data management, providing a logical data management solution that transforms enterprise data into reliable insights for AI and analytics [8] - The Denodo Platform enables organizations to deliver AI-ready data significantly faster than traditional data lakehouses, achieving up to 4x faster time-to-insight and 345% ROI [8] Industry Context - The Snowflake report identifies key technologies and platforms adopted by over 11,100 organizations, emphasizing trends like AI, privacy, and data gravity that are accelerating the evolution of marketing technology [3] - AI is transforming how marketers understand audiences and optimize spending, with Denodo providing the high-quality data foundation necessary for effective AI and machine learning models [4][5] Product Capabilities - Denodo's platform allows marketing teams to unify, enrich, and activate data in real time, bridging operational systems with Snowflake's AI Data Cloud [5] - Marketers can generate real-time audience insights by connecting live operational data from various systems, accelerating campaign optimization without complex integration [6]