Is DraftKings Still on Track for Sustainable Profitability in 2026?
DraftKingsDraftKings(US:DKNG) ZACKS·2025-11-18 16:01

Core Insights - DraftKings Inc. (DKNG) reported a 4% year-over-year revenue increase to $1.14 billion in Q3 2025, despite a $300 million revenue drag from favorable sports outcomes, resulting in an adjusted EBITDA of negative $127 million. Management believes these fluctuations are temporary and will normalize over time [1][2][11] Financial Performance - The underlying business fundamentals remain strong, with improvements in sportsbook net revenue margin driven by a higher parlay mix and efficient promotions, alongside high customer retention. Sportsbook wagering increased by 17% year-over-year in October, indicating potential margin expansion ahead of 2026 [2][3] - The company anticipates generating $450-$550 million in positive adjusted EBITDA in 2025, recovering from a nearly $1 billion EBITDA loss in 2022, suggesting a scalable profitability model [3][4] - DraftKings is currently trading at a forward 12-month price-to-sales ratio of 2.0X, which is a discount compared to industry peers [12] Strategic Initiatives - Management highlighted the upcoming launch of DraftKings Predictions, which will allow entry into states without online sports betting, potentially unlocking significant incremental opportunities and encouraging more states to adopt regulated betting [4][11] - Partnerships with ESPN and NBCUniversal are expected to enhance customer engagement and expand DraftKings' addressable market [3][11] Competitive Landscape - DraftKings faces competition from FanDuel, which leads the U.S. market with a proven parlay-driven margin strategy, and BetMGM, which leverages its omnichannel benefits by integrating land-based casinos with online wagering [6][7] - As the industry shifts from expansion to optimization, DraftKings must focus on product innovation, improving hold rates, and strategic marketing investments to achieve sustainable profitability by 2026 [8] Market Performance - DraftKings shares have declined by 36% over the past three months, compared to a 7.6% decline in the industry [9]