Mission Produce's U.K. Hub Gains Traction: Is Europe the Next Big Bet?

Key Takeaways Mission Produce's U.K. hub is gaining traction as the company expands its avocado leadership into Europe.AVO saw a 37% jump in European sales as its sourcing, programming and category management model resonated.Mission Produce views Europe as a key outlet for abundant supply and long-term growth beyond its U.K. base.Mission Produce, Inc.’s (AVO) growing momentum in the U.K. marks a strategic turning point for the company as it extends its avocado leadership into high-potential international ma ...