Shang Hai Zheng Quan Bao·2025-11-18 18:42Core Insights - The 15th National Games has generated significant economic activity, with licensed merchandise sales reaching 680 million yuan as of November 15, marking a record in both quantity and variety of products [3][7] - The event has led to a 26% year-on-year increase in flight bookings to Guangzhou, Shenzhen, and Zhuhai, and a 20% increase in overall cultural tourism consumption in Guangzhou [8][9] - The mascots "Xiyangyang" and "Lerongrong" have become popular cultural icons, driving high demand for related merchandise, with some products seeing price increases on secondary markets [6][4] Merchandise and Sales - The event attracted 33 licensed manufacturers and 44 licensed retailers, resulting in over 2,800 approved licensed products across 20 categories, the highest in history [3][6] - The popularity of the mascots has led to long queues and limited availability of certain merchandise, with some items selling out quickly [4][6] - The Guangzhou Cultural Group reported over 500 products for sale, with expectations of continued high demand for at least another two weeks [6] Tourism and Economic Impact - The event has spurred the development of tourism packages that combine event tickets with local attractions, enhancing the "ticket root economy" into a broader tourism experience [8][9] - Companies like Lingnan Holdings and Ctrip are leveraging the event's popularity to create integrated tourism products, promoting a seamless experience from event attendance to local exploration [8][9] - The Guangdong government has initiated a consumption season with a budget of 3.5 billion yuan to stimulate local spending, further supporting the tourism and cultural sectors [10] Future Prospects - The integration of sports, culture, and tourism is seen as a sustainable growth model for the Guangdong-Hong Kong-Macao Greater Bay Area, with ongoing efforts to enhance infrastructure and cooperation among the three regions [10] - The event is expected to serve as a model for future cultural and sports tourism initiatives, potentially establishing the area as a world-class destination [10]