Roblox Asks Users to Verify Age with Photo-Based Tool

Core Viewpoint - The company is implementing AI technology to enhance safety on its platform by estimating users' ages, aiming to prevent minors from communicating with adults, with a rollout starting in December and completion by January [2][3][10]. Implementation and Technology - The age estimation will utilize a quick image analysis complemented by various signals to ensure user safety [2][3]. - The platform has already implemented over 100 safety innovations in the past year, indicating a strong commitment to user safety [6]. Market Position and Growth - The company believes it can capture over 10% of the global gaming market, which is valued between $180 billion and $200 billion, with a reported year-on-year growth rate of 70% in bookings and debuts [10]. - Engagement on the platform is significant, with over 10 billion hours per month, indicating a robust user base [14]. User Demographics and Advertising - The platform is seeing a growing number of older users, with a focus on ensuring safety for all age groups [11][14]. - Improved age estimation will provide advertisers with better insights into the demographics of users, particularly those over 18, enhancing advertising effectiveness [15].