Lamar Advertising Company (LAMR) Presents at Wells Fargo's 9th Annual TMT Summit Transcript

Industry Insights - The out-of-home advertising industry has maintained a stable share of about 2% to 3% of the total U.S. ad market over the years [1] - There is potential for growth in this sector, particularly at the local level, as traditional media outlets are struggling to retain their audiences [1] - The decline of local media presents an opportunity for out-of-home advertising to capture a portion of the advertising spend that may shift away from these struggling mediums [2] Company Positioning - The company, Lamar, derives 80% of its revenue from local advertising and 20% from national advertising [1] - The company is positioned to benefit from the challenges faced by local media, as it can attract advertisers looking for effective local advertising solutions [2]