智通财经网·2025-11-18 22:20Core Viewpoint - Prada has announced the acquisition of a property from Ludo Due S.r.l. for €66.588 million, located in a significant urban redevelopment area in Milan, which is expected to enhance the company's operational efficiency and strategic positioning in the luxury market [1][2]. Group 1: Acquisition Details - The property spans approximately 14,800 square meters and is part of a larger redevelopment project known as "Scalo di Porta Romana," which includes the development of the Olympic Village for the 2026 Milan-Cortina Winter Olympics and new residential and office buildings [1]. - The acquisition price is set at €66.588 million, indicating a strategic investment in a high-value area [1]. Group 2: Strategic Implications - The company has been leasing part of the property since 2013, which serves as its operational headquarters in Milan, including offices, laboratories, and service areas [1]. - The second part of the property is currently undeveloped, presenting future opportunities for urban and real estate development [2]. - The proposed project aims to consolidate several existing Milan offices and showrooms into one location, thereby improving operational efficiency and strengthening the company's presence in this strategic area [2]. - The acquisition is viewed as a significant opportunity to secure prime real estate in a region undergoing important urban development and value growth, where suitable real estate assets are expected to become increasingly scarce [2].