永辉业绩迎来“深圳式反转”！

Core Insights - Yonghui Supermarket has seen a surprising turnaround in its Shenzhen region, with all eight reformed stores becoming profitable in October 2023, alongside a 45% increase in average employee salaries [1][2] Group 1: Financial Performance - Yonghui's 2024 financial report shows a revenue of 67.574 billion yuan, a year-on-year decrease of 14.07%, and a net loss attributable to shareholders of 1.465 billion yuan, which is an increase in losses by 136 million yuan compared to the previous year [1] - In the first three quarters of 2025, the net loss attributable to shareholders decreased by 632 million yuan compared to the same period last year; the net loss after excluding non-recurring items was 1.502 billion yuan, down 840 million yuan year-on-year [1] - The decline in revenue for 2024 was attributed to the closure of 232 underperforming stores [1] Group 2: Store Transformation - The transformation in Shenzhen began in November 2022, with the first store adopting the "learning from Pang Donglai" model, featuring significant changes such as reducing shelf height from 2.2 meters to 1.6 meters and a 70% product update rate [2] - The store saw a doubling in sales year-on-year, a 20 yuan increase in average transaction value, and an 80% increase in customer traffic, establishing it as a benchmark for nationwide reform [2] - The overall performance in Shenzhen has led to a 45% increase in average employee salaries and nearly 1 million yuan in total bonuses [2] Group 3: Market Dynamics - Shenzhen's unique advantages, including a high consumption structure, port traffic, and commercial support, have made it a natural testing ground for Yonghui's reform [4] - The average age of Shenzhen's residents is 32.5 years, indicating strong purchasing power and sensitivity to quality, imported, and trendy products, which has contributed to the high conversion rate after increasing the import ratio to 21% [4] - The proximity to ports has resulted in significant external traffic, with some stores seeing up to 15% of customers from Hong Kong, which has positively impacted the average transaction value [4] - The high density of shopping centers in Shenzhen has led to competitive pressure, encouraging better customer experiences and allowing Yonghui to undertake substantial spatial and operational restructuring [4]