Xin Hua Wang·2025-11-19 01:07Core Viewpoint - Bosideng, a Chinese down jacket brand, collaborates with British designer Kim Jones to launch the new AREAL collection, highlighting the deepening cooperation between Chinese brands and the global fashion industry [2][4]. Group 1: Product and Design - AREAL merges Bosideng's 49 years of expertise in down jackets with Kim Jones' forward-thinking design philosophy, creating high-quality down jackets for modern urban elites that set new industry standards [4]. - The collection draws inspiration from Chinese nature and modern life, combining Bosideng's technical strength with Kim Jones' contemporary aesthetics, emphasizing "temperature and style coexist" and "accessible luxury" [10]. - Each piece in the collection features top-quality wool, custom fabrics, and Bosideng's self-developed textile technology, showcasing precise tailoring and advanced craftsmanship [10]. Group 2: Event Highlights - The AREAL pop-up store opened in Shanghai's Jing'an Kerry Center, designed with an "∞" symbol to explore the philosophy of dressing, marking a significant step for Bosideng in the fashion realm [6]. - The AREAL 2025 Autumn/Winter collection launch event showcased the beauty of Eastern craftsmanship on a global stage, with a design that reflects contemporary Chinese aesthetics [8]. - The event included a forum that facilitated deep exchanges between Chinese brands and the global fashion community, featuring discussions on market trends, business strategies, and the intersection of fashion and art [12]. Group 3: Future Outlook - Bosideng aims to continue its momentum with exceptional craftsmanship and a spirit of exploration, opening a new chapter in the integration of Eastern creativity and global fashion [13].