Hai Nan Ri Bao·2025-11-19 01:33Core Insights - The Sanya Asian Beach Games (SABG) is leveraging the policies of Hainan Free Trade Port (FTP) to enhance sponsorship opportunities and brand value for participating companies [3][4][5] Sponsorship Structure - SABG has established a multi-tiered sponsorship system that includes six levels: official senior partners, official partners, official sponsors, official exclusive suppliers, official suppliers, and supporting units, allowing for customized benefits for sponsors [3] - The Industrial and Commercial Bank of China (ICBC) is the official senior partner, gaining rights to use event trademarks and logos, as well as core benefits like event naming rights and brand visibility [3] Policy Synergy - The sponsorship benefits are significantly enhanced by the FTP's policies, which include tax incentives, foreign exchange facilitation, and support for cross-border trade, effectively reducing operational costs for sponsors [4] - ICBC is utilizing FTP's payment facilitation policies to improve foreign card acceptance and promote digital RMB payments, thereby expanding its cross-border financial services [4] Market Development - SABG has introduced an innovative "sports + tourism" model, creating extensive consumer engagement opportunities for sponsors through themed experiences such as family-friendly events and cultural experiences [4] - Five licensed enterprises have signed agreements, with over 50 licensed products being marketed through various channels, allowing private enterprises to easily participate in the event's economic benefits [4] Business Integration - The event is facilitating deeper integration of various sectors, including financial services, tourism, and private enterprises, into the FTP development framework, making it a vital link for companies to access international markets and shared growth opportunities [5]