中经评论：不是限制奔跑 而是铺平赛道

Core Viewpoint - The recently released "Antitrust Compliance Guidelines for Internet Platforms (Draft for Comments)" aims to support platform operators in effectively preventing antitrust compliance risks and promoting innovation and healthy development in the platform economy [1][2]. Group 1: Regulatory Intent and Impact - The guidelines are designed to provide a clear compliance framework, helping companies avoid risks associated with ambiguous regulations and frequent changes in policy [1]. - By outlining eight typical risk scenarios, such as below-cost sales and exclusive agreements, the guidelines enable companies to operate within a defined legal framework, fostering confidence in compliance and encouraging innovation [1][2]. Group 2: Shift in Competitive Landscape - The guidelines promote a transition from "barbaric growth" to high-quality innovation in platform competition, allowing companies to redirect resources from chaotic competition to genuine technological and service innovations [2]. - Compliance is becoming a new competitive advantage, as consumers, partners, and investors increasingly favor well-governed and responsible companies, translating good compliance records into market reputation and capital recognition [2]. Group 3: User Experience and Market Perception - The guidelines aim to address common user grievances, such as price disparities between new and existing customers and unfair search result placements, leading to improved service quality and fairer pricing for consumers [3]. - While short-term stock price fluctuations may arise from misinterpretations of policy intentions, the guidelines are ultimately positioned as a pathway to future growth rather than a restriction on business operations [3].