比利信息完成数千万元A+轮融资 天图独家投资

Core Insights - Beijing Bili Information Technology Co., Ltd. has completed a multi-million RMB A+ round financing led by Tiantu Investment, aimed at accelerating the development of a new media platform for the travel industry and applying AI technology to enhance personalized travel experiences [1][2] - The company, established in 2016, focuses on the travel technology sector, providing services such as new media, copyright, new retail, and AI technology, and has created China's first travel new media platform, MYCOOLTV [1] - MYCOOLTV currently covers various travel scenarios across the Asia-Pacific region, including hotels, amusement parks, scenic spots, cruise ships, serviced apartments, and large senior living communities [1] Company Strategy - The CEO of Bili Information, Wang Yang, emphasized the acceleration of AI technology application in the travel industry, focusing on increasing revenue for clients and enhancing traveler experiences [2] - Tiantu Investment's Chen Junjia highlighted the company's valuable scene entry points in both hotels and scenic spots, indicating that AI will be a core driver for the next growth phase in the travel industry [2] Market Context - The continuous development and popularization of internet technology, along with the rise of online travel platforms, social media, and short video channels, have led to explosive growth in the online travel market, redefining consumer behavior [2] - Bili Information has accumulated significant competitive advantages in both travel content and distribution channels, marking an important investment move by Tiantu Investment in the "travel consumption" sector [2]