大疆“密会”百家投资机构：不提上市，调研新品，剑指影石

Core Insights - A significant number of public and private fund managers visited DJI in mid-November for research, despite DJI stating no financing or IPO plans, focusing instead on the upcoming Avata 360 drone, which is seen as a competitor to Insta360's Antigravity A1 [1] - The competition between DJI and Insta360 has intensified, with both companies engaging in price wars during the Double 11 shopping festival, leading to significant price reductions on their products [1][4][8] Market Share Discrepancies - A report from Jiuyan Consulting indicated that as of Q3 2025, Insta360 held a 49% market share while DJI had 43%, contrasting sharply with a later report from S&P Global that claimed Insta360's share was 75% and DJI's was only 17.1% [2] - The conflicting data has raised questions about the true market landscape, especially since the S&P report was taken down twice after its release, indicating potential issues with data accuracy [2][3] Sales Performance - DJI reported a Q3 shipment of 290,000 panoramic cameras with a revenue of 860 million yuan, aligning with Jiuyan's report that estimated DJI's market share at 43% of a total market revenue of 2 billion yuan [3] - Insta360's financial report for the first three quarters showed a revenue of 6.611 billion yuan, a year-on-year increase of 67.18%, but a net profit decline of 5.95% [8][9] Competitive Pricing Strategies - During the Double 11 sales, DJI's Osmo 360 was priced at 2,197 yuan, while Insta360's X5 was priced at 2,656 yuan, highlighting a price difference of approximately 559 yuan [6][8] - Both companies have significantly reduced their prices compared to their launch prices, indicating a highly competitive market environment [8] Internal Challenges - Reports of internal issues at Insta360 surfaced, including allegations of unpaid virtual stock dividends to former employees, raising concerns about the company's management practices [12][13] - DJI is also facing talent retention challenges, with former employees indicating dissatisfaction with management and compensation, suggesting potential risks to its workforce stability [14]