Group 1 - Company Zhang Xiaoqin achieved over 140 million yuan in total sales during the 2025 "Double Eleven" shopping festival, ranking top in multiple platforms within the industry [1] - The company maintained its leading position in the knife category on Tmall, with several products topping the sales charts, including the Huayao knife set and the Damascus steel knife [1] - High-end products saw significant growth, with the Huayao knife set increasing by 121% compared to the 618 shopping festival [1] Group 2 - Consumer participation in the 2025 "Double Eleven" event reached 66.5%, driven by the need for daily essentials and genuine discounts [2] - The company is expanding its product matrix around kitchen and home scenarios, leveraging its century-old brand heritage to enhance user engagement through activities like free sharpening and product trials [2] - The shift in consumer demand towards high quality, smart, and emotional value products is pushing brands to innovate and upgrade their offerings [3] Group 3 - The company has optimized its SKU structure and engaged in influencer collaborations and live streaming to boost online sales [3] - The company has established a smart factory IoT project and holds 144 patents, including 8 invention patents, showcasing its technological advancements [3] - Zhang Xiaoqin's differentiated competitive advantage is reflected in its strong market presence across major platforms like Tmall, JD, and Douyin [3]
张小泉2025“双十一”全渠道销售破1.4亿元 百年品牌焕新领跑生活五金赛道