岚图泰山正式上市 破局豪华市场打造中国高端旗舰样本

Core Insights - The launch event for the Lantu Taishan, themed "Striving for the Peak," took place in Shenzhen, introducing four versions of the vehicle with official prices ranging from 379,900 to 509,900 yuan [1] - Lantu has achieved significant milestones in the high-end new energy vehicle market, becoming the first central state-owned enterprise brand to surpass 300,000 units in production and sales [1][2] - The Lantu Taishan represents a breakthrough in Chinese automotive technology, featuring a three-chamber air suspension system and an 800V intelligent hybrid system, which enhances driving comfort and efficiency [2][3] Product Features - The Lantu Taishan is designed as a flagship SUV, integrating Eastern wisdom with cutting-edge technology, and aims to compete directly with luxury SUVs priced over one million yuan [2] - The vehicle includes advanced features such as a three-chamber air suspension that offers four stiffness settings and five height adjustments, significantly improving driving smoothness and comfort [2] - It is equipped with the Huawei QianKun intelligent driving solution, achieving 1.45 billion kilometers of assisted driving mileage and preventing nearly 40,000 collision risks [3] Safety and Technology - The Lantu Taishan meets ultra-five-star safety standards, utilizing high-strength steel and aluminum body structures, along with unique dual-shield reinforced doors for enhanced safety [3] - The vehicle has successfully passed rigorous safety tests, demonstrating its advanced safety technology and capabilities [3] - Lantu emphasizes a user-driven approach, incorporating customer feedback into product development and service enhancements [4][5] Market Positioning - Lantu is the first central enterprise brand to adopt a direct sales model for electric vehicles, ensuring seamless integration of online and offline channels for customer service [5] - The company aims to establish a comprehensive luxury product matrix, breaking the dominance of foreign brands in the high-end market [2][5] - The Lantu Taishan, along with the Lantu Dreamer and the upcoming Lantu Zhaiguang L, forms a trio of flagship models, reinforcing the brand's market presence [5]