Core Viewpoint - Lantu Motors is actively preparing for intensified competition between fuel vehicles and new energy vehicles (NEVs) as the purchase tax subsidy will be reduced starting January 1, 2026, prompting both sectors to enhance their readiness for market challenges [1][2][4]. Group 1: Company Developments - Lantu Motors, established in April 2019 and a high-end smart NEV brand under Dongfeng Motor Corporation, has recently filed for a listing on the Hong Kong Stock Exchange on October 2, 2023, planning to go public through an introduction listing [1]. - The company launched its flagship SUV, Lantu Taishan, on November 18, 2023, aiming to elevate its brand positioning [1][6]. - Lantu Motors is noted for being the fastest NEV company to achieve quarterly profitability and positive operating cash flow [3][5]. Group 2: Industry Trends - The transition from full exemption to a 50% reduction in vehicle purchase tax is expected to impact consumer purchasing decisions and costs, leading to increased scrutiny from automakers and the industry [2][3]. - The Chinese NEV industry has shown significant growth, with production and sales reaching 1.772 million and 1.715 million units respectively in October 2025, marking year-on-year increases of 21.1% and 20% [3]. - The market penetration rate for NEVs exceeded 50% for the first time, reaching 51.6% [3]. Group 3: Competitive Landscape - The competition between fuel vehicles and NEVs is anticipated to intensify as policy incentives for NEVs diminish, necessitating a shift towards core technology reliance for sustainable growth [4][5]. - Lantu Motors emphasizes the importance of product, technology, and marketing strategies to resonate emotionally with consumers in the face of upcoming market challenges [5]. - The Lantu Taishan features advanced technology, including the world's first 800V Lanhai intelligent hybrid system and a three-chamber air suspension, showcasing the company's commitment to innovation [5][6].
岚图,“争峰”!
Zhong Guo Ji Jin Bao·2025-11-19 03:49