爱玛正式官宣商用子品牌“爱玛马赫”

Core Insights - Aima has launched a commercial sub-brand "Aima Mahe," aiming to tap into the electric commercial vehicle market by leveraging its extensive resources and focusing on four core scenarios: instant delivery, life services, travel rentals, and customized solutions for government and enterprises [1][3] - The launch represents a strategic extension of Aima's expertise in the two-wheeled transportation sector into commercial applications, marking a significant growth opportunity [1][3] Company Strategy - Aima has completed nationwide base construction, providing a solid foundation for Aima Mahe's production and market presence [3] - The company emphasizes a commitment to technological innovation and quality, which will drive the development of Aima Mahe's commercial product line [3] Market Opportunity - The commercial two-wheeled vehicle market is entering a golden period of scale expansion, despite facing multiple challenges [3] - Aima Mahe aims to address the core demands of commercial users for efficient transportation and their emotional needs for respect and recognition through products that combine professional performance and practical value [3] Product Offering - Aima Mahe has unveiled a specialized product matrix covering four key scenarios, establishing the tool attributes and ecological value of two-wheeled commercial electric vehicles through scenario-based innovation [3] - The brand has also created a rental and sales platform for transportation and a "Mahe Rider Home" store category to address operational pain points for commercial users, providing integrated solutions from products to software and financial services [3]