Core Insights - The article highlights the transition of the air energy industry from policy-driven growth to market-driven demand, emphasizing the importance of brand selection to capitalize on subsidy benefits [1][25] - Newentai has established itself as a leading brand in the air energy market through its focus on user needs and innovative product offerings [3][11] Industry Overview - Regions such as Qinyuan County, Tianjin, and Lingqiu County have extended their winter heating electricity price subsidy policies, making electric heating a mainstream choice for clean heating [1] - The air energy sector has significantly benefited from policies like "coal-to-electricity" in northern China over the past decade, but a turning point is now evident as market demand begins to drive installations [1] Newentai's Market Strategy - Newentai employs a user-centric approach, segmenting user needs into three categories and developing targeted products to achieve personalized coverage [3][6] - For single heating needs, Newentai's N+ Pure Heat Variable Frequency Heater focuses on high cost-performance, enhancing heating experience while being compatible with various heating systems [3] - The U+ Dual Energy TOP Flagship Heater caters to comfort cooling and heating needs, demonstrating reliability in extreme conditions, with a 30% increase in heating capacity compared to standard products [4] - The T+ Smart Pro Variable Frequency Three-in-One System targets high-net-worth users seeking integrated solutions for heating, cooling, and hot water, eliminating the need for multiple devices [6] Technological Advancements - Newentai is committed to leading the industry towards energy efficiency, low-temperature solutions, and integration, moving from merely meeting market demands to setting industry standards [11] - The company has invested heavily in R&D, holding nearly 1,000 national patents and participating in the formulation of 11 national standards [11][13] Product Range and Global Reach - Newentai has developed five product series covering residential and commercial heating, hot water, and energy-saving solutions, with products sold in over 80 countries [13] - The brand's technology has been validated in various extreme environments, showcasing its reliability and adaptability [13] Service Commitment - Newentai offers a "10-Year True Warranty" that covers key components without additional costs for repairs or parts, distinguishing itself from competitors [16][20] - The company has established a proactive service system, conducting regular inspections and maintenance to ensure user satisfaction [20] Manufacturing Excellence - Newentai has built an advanced air energy manufacturing facility that adheres to "Industry 4.0" standards, enhancing production efficiency and product quality [21][23] - The facility's automation and digital management systems have improved product pass rates to 99.8% and reduced order delivery times by 67% during peak seasons [23] Long-term Vision - As the air energy industry shifts from policy-driven to market-driven dynamics, Newentai's focus on precise user needs, practical technology, long-term service, and lean manufacturing positions it as a key player in promoting high-quality development in the sector [25]
空气能看三步:聚焦技术、认准品牌、考量服务!长期价值是答案
Jin Tou Wang·2025-11-19 04:37