科技引领 品牌赋能 中部农博会为乡村振兴与农业现代化注入新活力

Core Insights - The 26th China Central (Hunan) Agricultural Expo was held from November 14 to 17, showcasing over 3,500 enterprises from 17 provinces and regions in China and more than ten countries, emphasizing the theme of "Technology Leading, Brand Empowerment, and Supporting Rural Revitalization" [1][2] Group 1: Exhibition Highlights - The expo featured a diverse range of agricultural products, including Tianjin's "Imperial Tribute Rice," Jilin's ginseng, and Xinjiang's melons and grapes, demonstrating the rich variety of local and international agricultural goods [2][3] - Hunan's agricultural products, such as "Dongting Fragrant Rice" and "Hunan Tea Oil," were prominently displayed, showcasing the province's branding efforts and the success of geographical indication products [2][3] Group 2: International Participation - The expo included international products from countries like Laos, South Africa, and Thailand, enhancing global agricultural exchanges and showcasing South Africa as the guest country with its unique products [3] Group 3: Technological Advancements - Hunan's agricultural sector is highlighted for its advancements in smart agriculture, with companies like Zhonglian Smart Agriculture showcasing their integrated data collection and decision-making systems for crop management [4][6] - The province has made significant strides in seed industry innovation, producing 30% of the country's hybrid rice seeds and fostering leading enterprises in the sector [5][6] Group 4: Economic Impact - The expo facilitated substantial economic activity, with 28 projects signed worth approximately 10 billion yuan, and total sales exceeding 600 million yuan during the event [7][8] - The event has evolved from a simple product exhibition to a comprehensive platform for brand display, technology exchange, trade negotiation, and investment attraction, contributing to rural revitalization [8][9] Group 5: Future Developments - The expo aims to create a modern agricultural service ecosystem by integrating exhibition, circulation, data, and finance, positioning itself as a continuous empowering hub for the agricultural industry [8][9]