天佑德酒回应高管减持与业绩下滑，称对青稞酒差异化价值充满信心

Core Insights - Tianyoude Liquor, a leading company in the domestic barley wine sector, is facing significant market scrutiny due to a high-level share reduction plan and ongoing performance decline [2][3] - The company has publicly responded to investor concerns, asserting confidence in its strategic direction and the unique value of barley wine [2] Financial Performance - For the first three quarters, Tianyoude Liquor reported revenue of 880 million yuan, a year-on-year decrease of 10.79% [2] - The net profit attributable to shareholders was only 22 million yuan, representing a substantial year-on-year decline of 62.03% [2] - The downward trend in revenue and net profit has been evident since the first half of 2025, with net profit decreasing by over 30% year-on-year [2] Management Actions - A share reduction plan was announced by six board members and senior executives, including the general manager, intending to reduce a total of approximately 625,500 shares, accounting for 0.13% of the company's total equity [2] - The company aims to navigate its challenges by focusing on its core liquor business and implementing strategies centered on maintaining strategic determination, enhancing internal motivation, stimulating market vitality, and leveraging unique regional culture [2] Strategic Focus - Tianyoude Liquor emphasizes its commitment to long-termism and plans to amplify the unique value of barley wine, which is characterized as "good yet different" [3] - The company intends to concentrate on key actions such as quality enhancement, cultural empowerment, integration of wine and tourism, digital leadership, and international expansion [2]