从49元跌至19.9元，“酸奶界爱马仕”Blueglass降价求生？

Core Insights - Blueglass, once a popular high-end yogurt brand known for its 49 yuan price tag, has recently joined the trend of price reductions, with some products now priced as low as 19.9 yuan on third-party delivery platforms, representing a 60% decrease from the original price [2] - The price cut is a response to multiple marketing failures and product controversies faced by Blueglass in recent years, indicating a shift in strategy to attract consumers [2] Group 1 - Blueglass's price reduction is part of a broader strategy to regain consumer interest after being labeled as a "new type of laxative" due to reports of adverse health effects from its "Chang" series products, including diarrhea and gastroenteritis [2] - The brand faced significant backlash in May 2024 for its "Boyfriend Power" series, which was criticized for vulgar advertising content, leading to a fine of 400,000 yuan imposed by regulatory authorities [2] Group 2 - Blueglass was originally established in 2012 under the name "Aqiulage Qingzang Yogurt" in Beijing and rebranded to Blueglass Yogurt in 2018, operating under Beijing Yuehuo Catering Management Co., Ltd. [3]