Core Viewpoint - The children's smartwatch, originally designed for safety, has transformed into a platform for commercial exploitation and social comparison, leading to the emergence of gray market activities such as account leasing and like farming [2] Group 1: Product Features and Market Dynamics - The smartwatch utilizes a "tap to add friends" feature to create a social circle for children, incorporating gamification elements like points, badges, and levels to appeal to minors' desire for recognition and competition [2] - The "homepage likes" metric has become a key indicator of social status within the "Little Genius" community, simplifying social interactions into a data competition [2] Group 2: Psychological and Social Implications - The design that quantifies social interactions into numerical rankings leads children to invest significant time and energy in seeking likes and points, potentially encroaching on their study and rest time, and may induce anxiety and distort their developing values [2] - There is a concerning trend of social pressure among children, exemplified by the slang "not liking will get you scolded," which reflects the invisible social stress created by these platforms [2] Group 3: Regulatory and Industry Challenges - Analysts highlight that the "Minor Protection Law" mandates that products aimed at minors must prevent addiction and avoid negative influences; however, the smartwatch's like and ranking system encourages comparison and prolonged use without effective intervention mechanisms [3] - The rapid growth of the children's smart wearable market necessitates finding a balance between commercial innovation and the protection of minors, which remains a pressing issue for the industry [3]
儿童手表暗藏“社交黑箱”,刷赞养号成中小学生“硬通货”
Xi Niu Cai Jing·2025-11-19 06:40