吾岛牛奶“静悄悄”，高端酸奶生意还好做吗？

Core Insights - Wudao Milk successfully differentiated itself in the high-end yogurt market by targeting the domestic Greek yogurt segment, capitalizing on the market's homogenization issues and finding new category opportunities [2] Company Summary - In recent years, Wudao Milk's popularity has declined due to a slowdown in financing and the fading of category benefits [2] - The company faces increased competition in the high-protein yogurt segment as more brands focus on high-protein and sugar-free demands, leading to product upgrades and innovations [2] - Consumer preferences are shifting, with new trends emerging such as dry yogurt and milk skin yogurt, indicating that consumers are no longer focused solely on one yogurt category [2] Industry Summary - The high-end yogurt market is experiencing intensified competition, with Wudao Milk's previous "internet celebrity" strategy losing its original advantages [2] - The company must find new differentiation points and re-establish brand advantages to navigate the new competitive landscape [2]