“蜜都”饶河：助农直播搭“云桥” 让边城农货“飞”进城

Core Viewpoint - The article highlights the efforts of rural live-streaming initiatives in Raohe County, Heilongjiang Province, aimed at promoting local agricultural products and enhancing farmers' income through e-commerce platforms [1][4]. Group 1: Live-streaming Initiatives - The live-streaming event in Jiang Village features local products such as free-range geese, hand-dried beans, and traditional fried fish, showcasing the quality of Raohe's agricultural offerings [1][2]. - The live-streaming host, Sun Daolin, emphasizes his commitment to helping local farmers sell their products without earning any commission, aiming to raise awareness of Raohe's specialty products [2][3]. Group 2: Economic Impact - Since the introduction of live-streaming, local farmers have reported increased sales and income, with one villager noting that their financial situation has improved significantly [2]. - Raohe County has over 100 social media influencers, with annual live-streaming sales exceeding 1.2 billion yuan, effectively boosting the sales of local agricultural products and farmers' incomes [4]. Group 3: Support and Development - The county has implemented a comprehensive support system for live-streaming, including training, logistics, and packaging design, to address challenges in the e-commerce landscape [4]. - Future plans include enhancing e-commerce talent development, improving logistics, and creating regional public brands to further integrate live-streaming into the rural revitalization strategy [4].