武商集团回应WS江豚会员店调整消费“门槛”：是基于用户需求与数据支撑的战略升级

Group 1 - The core viewpoint of the article is that Wushang Group's adjustment of the WS Jiangtun membership store's consumption threshold is a strategic upgrade based on user demand and data support [1][2] - The WS Jiangtun membership store, which opened on July 29, 2025, is the first local membership store in Wuhan, featuring a paid membership model with annual fees of 199 yuan for regular members and 580 yuan for diamond members [1] - On November 6, Wushang Group announced significant changes to the membership rights, allowing VIP members to enter the store without paying the annual fee starting November 7, which was perceived as lowering the consumption threshold [1][2] Group 2 - Wushang Group stated that the adjustment was based on a special consumption survey conducted among VIP members, many of whom expressed a desire to integrate WS Jiangtun membership rights into the group's VIP rights system [2] - The aim of the adjustment is to break down operational barriers, enhance consumer value, and increase user scale and consumption frequency, aligning with the company's service philosophy of "everything reflects member value" [2] - The first WS Jiangtun store is performing well, and a second store is set to open soon, with previous paid members receiving upgraded rights and refunds [2]