Core Insights - The toy retail market in China is projected to reach 97.85 billion yuan in 2024, marking a 25.5% increase from 2020, while toy exports are expected to hit 39.87 billion USD, with over 40% directed to the US and EU markets [1] - The AI toy market in China is estimated to be around 24.6 billion yuan in 2024, with expectations to grow to 29 billion yuan in 2025 [1] - The Ministry of Industry and Information Technology (MIIT) plans to promote the integration of AI technology in toy manufacturing to create new consumer demands and enhance product innovation [2][3] Industry Development - China has established itself as a major player in the global toy industry, with advanced production technology and a highly skilled workforce, enabling it to provide high-quality toys at competitive prices [2] - The domestic market for trendy and collectible toys is projected to reach 55.83 billion yuan, reflecting a diversification in toy offerings [2] - Local companies are increasingly showcasing their innovative capabilities in original IP development and brand management, enhancing China's international influence in the toy sector [2] Safety Standards - The GB 6675 series of toy safety standards has undergone its third revision, enhancing the technical requirements and testing methods for toy safety [4] - New regulations include limits on ten harmful substances, significantly improving the safety standards for toys and addressing health concerns for children [4][5] - The revised standards will implement a "12+12" transition period, allowing manufacturers time to adapt to the new requirements while ensuring existing inventory can be sold [6]
“捏捏乐”“水晶泥”有害物质超标?玩具安全新标准来了
Di Yi Cai Jing·2025-11-19 07:33