中国酸菜鱼品牌鱼你在一起泰国二店开业，本地顾客占比高达八成

Core Insights - Chinese brand "Fish You Together" is successfully penetrating the Thai dining market through chain scale advantages and precise localization strategies [1][5] - The brand's second store in Bangkok has opened with significant customer turnout, indicating strong local acceptance [1][5] Store Performance - The first store achieved remarkable sales, with a single-day revenue of 192,000 Thai Baht (over 42,000 RMB) on opening day, and an impressive table turnover rate of 11.59 times [2] - Over five months, the first store maintained an average daily turnover rate of 8.5 times, peaking at over 10 times on weekends [2] - Approximately 80% of customers at both stores are local Thai residents, with a repurchase rate exceeding 50% [2] Localization Strategy - The brand has developed a mature localization innovation system, balancing familiar and surprising elements in its menu [3] - New dishes like Thai-style Tom Yum fish and coconut curry fish have been introduced while maintaining high-quality signature products [3] - The stores feature a modern design that incorporates Eastern cultural elements, creating a dining atmosphere that challenges the stereotype of fast food being low quality [3] Market Potential - The Thai restaurant market is projected to grow by 14% by 2025, with registered capital increasing by 49% over two years [2] - Southeast Asia is identified as a key area for Chinese cuisine brands, with a restaurant density of only 15 per 10,000 people, indicating significant room for consumer upgrade [4] Expansion Plans - The brand is expanding its presence in Thailand while also signing contracts for 80 stores in Malaysia, with 13 already opened and plans for six more in December [4] - The recovery of Thai tourism and policies like permanent visa exemptions between China and Thailand are seen as favorable for the brand's expansion [4] Competitive Landscape - The founder emphasizes that the Chinese restaurant industry's international expansion has entered a phase of systematic competition, requiring strong supply chain, organization, branding, and digital capabilities [4] - The future of global dining competition will focus on brands that successfully integrate products and resonate with local consumers [5]