工信部：2025年我国AI玩具市场规模预计将增至290亿元

Core Insights - The Ministry of Industry and Information Technology of China announced the revision of the mandatory national standard GB 6675 for toy safety, highlighting the growing popularity of AI toys among young consumers, which has become a new competitive arena in the industry [1][2] Industry Overview - The AI toy market in China is projected to reach approximately 24.6 billion yuan in 2024, with expectations to grow to 29 billion yuan in 2025 [1][2] - Since the 14th Five-Year Plan, the Ministry has been promoting the transformation and upgrading of the toy industry, focusing on the "three products" strategy: increasing variety, improving quality, and creating brands, thereby solidifying China's position as a global toy production and trade center [1] Market Performance - The resilience of the toy industry has strengthened, with China establishing the most comprehensive toy industry chain globally, featuring advanced production technology and a high-quality workforce [1] - The domestic retail sales of toys are expected to reach 97.85 billion yuan in 2024, representing a 25.5% increase compared to 2020, while toy exports are projected to be 39.87 billion USD, a 19.1% increase from 2020, with over 40% of products exported to the US and EU markets [1] Product Development - The variety of toy products has significantly increased, with a comprehensive coverage of materials such as plush, fabric, wood, metal, and plastic, alongside the rise of innovative products like educational and smart toys [2] - The application of artificial intelligence and large models has enhanced the interactive experience of toys, making AI toys particularly appealing to young consumers [2] Value Proposition - The market for collectible toys, represented by blind boxes and figurines, has been growing rapidly, providing emotional and collectible value, thus becoming a new economic growth point for the toy industry [2] - In 2024, the retail sales of trendy and collectible toys and related products in the domestic market are expected to reach 55.83 billion yuan [2]