Heineken® 0.0 partners with Playtomic to bring exclusive benefits to padel players across the globe

Core Insights - Heineken® 0.0 has partnered with Playtomic to enhance its global presence in the rapidly growing sport of padel, focusing on social connections among players [1][9] - The partnership aims to create unique experiences for padel players, emphasizing the social aspect of the sport and the enjoyment of Heineken® products [5][6] Company Overview - Heineken® is recognized as the world's most international brewer, with a diverse portfolio of over 300 beer and cider brands, and a commitment to sustainability and innovation [10] - Playtomic is the leading platform for racket sports, with a presence in over 66 countries and a community of more than 4.7 million players [11] Partnership Details - The collaboration will introduce "Open Matches by Heineken® 0.0," designed to connect players who have not met before, enhancing the social experience of padel [3][9] - The launch event for this initiative will take place in December in Barcelona, featuring a pop-up padel court open to the public [4][9] Market Context - Padel is identified as the fastest-growing sport, with 73% of players citing socializing as a primary reason for participation, indicating a strong market potential for Heineken® 0.0's involvement [6]